Brazilian Blowout in Gold Coast, Chicago

The Gold Coast is Chicago's most prestigious residential neighborhood, running from Oak Street Beach north to Lincoln Park along the lakefront. Brownstones, luxury high-rises, and Oak Street's designer boutiques set the tone. Residents here expect the best, and the neighborhood's proximity to Michigan Avenue and the lakefront means looking polished is not optional.

3rd Coast Salon serves clients from Gold Coast at our private studio in River North, Chicago. The look here is elegant and polished. We get that.

What This Service Involves

A Brazilian Blowout is a professional smoothing treatment that reduces frizz, adds shine, and cuts styling time by up to half. The treatment coats each strand with a keratin-based solution that is sealed with heat. The result is smoother, more manageable hair that still has movement and body. Unlike some keratin treatments that make hair flat and lifeless, a Brazilian Blowout preserves volume while eliminating the frizz. You can wash your hair the same day, and the results typically last 10 to 12 weeks.

Why Clients From Gold Coast Choose 3rd Coast Salon

Chicago hair deals with humidity off the lake in summer and dry heat indoors in winter. Both conditions create frizz and make styling unpredictable. A Brazilian Blowout gives your hair a consistent, smooth base regardless of what the weather is doing. 3rd Coast Salon offers both the full Brazilian Blowout and the express version. The express is a lighter treatment that works well for clients who want frizz reduction without a full smoothing effect.

Getting Here From Gold Coast

Gold Coast to our River North studio is a 5-minute walk or rideshare south on State Street. We are just a few blocks west of Rush Street on Erie.

The salon is at 223 W Erie St, Suite 1E, Chicago, IL 60654. We are in a private suite on the first floor. Street parking is available on Erie, Huron, and surrounding streets. The nearest garage is at 222 W Huron.

Pricing

Brazilian Blowout and keratin treatments are consultation-priced because the cost varies by hair length, density, and the level of smoothing needed. Book a consultation for an accurate quote.

What to Expect at Your Appointment

The appointment typically runs 1.5 to 2.5 hours depending on your hair length and density. The treatment involves applying the smoothing solution, processing, and sealing with heat. You will leave with smooth, finished hair and can wash it the same day.

Book Your Appointment

Ready to book? Schedule online or call (312) 929-2627. We are open Tuesday through Friday from 10 a.m. to 7 p.m. and Saturday from 9 a.m. to 5 p.m.

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